IPG is using a new tool to help advertisers avoid misinformation and says it's already increasing click-through rates 143%
IPG is using a new NewsGuard tool to prevent ads from ending up on misinformation sites. For one IPG ad client, the tool led to a 9% decline in CPMs even as the click-through rate grew 143%. Other ad holding companies using the tool include Omnicom Media Group and most recently, Publicis. See more stories on Insider’s business page. Even […]
Read more