Primark's new contour collection looks heavily inspired by Kim Kardashian's contour kits

KIM Kardashian is the contouring queen so it's no surprise her make-up kits sold out in less than three hours.

If you didn't manage to get your hands on one, do not fear, Primark has just dropped a range that looks freakishly similar.

With prices starting at £8, Primark is good value, whereas Kim's collection isn't so cheap.

A Creme Contour and Highlight Kit from Kim's signature line of cosmetics, KKW Beauty, is priced at just under £35.

The beige-coloured packaging and the double-ended brush is similar in both collections.

Kim's are available in four separate shades: Light, Medium, Dark and Deep Dark.

Primark has a wide range of products in its new Nudes beauty line, including a 28-shade eyeshadow palette priced at £8.


Primark's nudes collection is promoted as "no-filter-needed flawlessness" and as well as contour duos and eye palettes, it also includes highlighters, lip kits, nail polishes, shimmer dusts and even some handy multi-purpose sticks, suited to all complexions.

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Love contouring? You might be gutted to find that it's so last year. According to MAC, this is the trend for 2018.

And it's time to throw in the sponge! How do you feel about embracing this year's hottest beauty trend?

Also, you've got to see the foundation blowing away the beauty bloggers – and it's only £5.

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