H&M's latest brand collaboration with Cali-cool label Brock Collection is its dreamiest yet

Written by Naomi May

Brimming with dreamy dresses and boho-chic blouses, H&M’s collaboration with Brock Collection is one to bookmark.        

In the realm of affordable fashion collaborations, none come close to high-street stalwart H&M’s ability to churn out stellar fashion-forward partnerships.

From Karl Lagerfeld to Stella McCartney to Giambattista Valli and, most recently, Simone Rocha, the Swedish high-street stalwart knows a starry collaboration when it sees one.

And its latest, in perfect timing for our summer style preparations, is no exception. H&M will be joining forces with LA label Brock Collection, the whimsical purveyor of dreamy wares loved by Jessica Alba, Sarah Paulson and Elizabeth Olsen.  

The 29-piece collection, which launches 1 June, falls under H&M’s conscious collection, having been crafted, according to the release, with organic linen and cotton and also recycled cotton and polyester. 

Included in the line-up are Bridgerton-worthy dresses, pretty frilly blouses and purse-friendly boho-inspired bling.  

“Brock Collection has always been about connecting the threads between uptown polished style paired with a down-to-earth ease, which we are so happy to bring to a new audience,” say the American label’s co-founders, Laura Vassar and Kristopher Brock. “Each piece in the collection is special and carries a certain romantic charm, but is totally effortless.” 

“The focus is on modern romance — approachable opulence mixed with streetwise ease and a nod to past decades,” H&M notes of the collection.

The high-street staple started its designer collaborations in 2004 with Karl Lagerfeld and has launched one every year since. 

Inexpensive, fashion-forward fashion; what could be better? Get those alarms set for 8am on 1 June. Race you to the checkout!

H&M x Brock Collection launches 1 June. Prices start from £9.99.

Images: courtesy of H&M.

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