Google profits nearly double to $18billion – highest growth in decade

Google profits nearly double to $18billion – the highest growth in more than a decade after digital ads sales soared

  • Parent company Alphabet’s quarter revenue is 41 per cent higher than last year’s
  • The company owns 28.6 percent of the global digital advertising market in 2021 
  • Facebook and Microsoft have also reported huge profits  

Google’s parent company Alphabet has recorded the highest growth in a decade as it announced profits of $18.9billion. 

Alphabet’s highest ever revenue of $65.1 billion in the recently-ended quarter eclipsed the same period last year by some 41 percent, while profits increased by 69 percent.

The company, which announced an operating income of $21billion, is on pace to have 28.6 percent of the global digital advertising market in 2021, according to eMarketer, just ahead of Facebook’s 23.7 percent share, as online purchasing soared during lockdown. 

Google’s results come a day after fellow tech giant Facebook also announced huge profits soaring 17% to $9billion despite its whistleblower scandal, although Twitter reported a large loss due to a shareholder lawsuit settlement.

Google’s parent company Alphabet has recorded the highest growth in a decade as it announced profits of $18.9billion. Google’s California headquarters is pictured above

Alphabet’s highest ever revenue of $65.1 billion in the recently-ended quarter eclipsed the same period last year by some 41 percent, while profits increased by 69 percent (pictured: Google’s revenue in Q3 for each of the past 12 years)

Sundar Pichai, CEO of Alphabet and Google, said that Google’s outstanding profits in Q3 2021 are down to the company’s ‘artificial intelligence’ investments (pictured: Pichai in May 2019)

‘This quarter’s results show how our (artificial intelligence) investments are enabling us to build more helpful products for people and our partners,’ said Sundar Pichai, CEO of Alphabet and Google.

‘As the digital transformation and shift to hybrid work continue, our Cloud services are helping organizations collaborate,’ he added.

Google remains a centerpiece of online activity, with offerings such as its search engine, ad marketplace, and YouTube video platform that give it extensive global influence. 

From July to September, its video service sold $7.2 billion of advertising space targeted according to content and users, against $5 billion in the same period last year, according to Alphabet.

Its remote-computing business saw nearly $5 billion in revenue, up 45 per cent over the previous year.

The surge in Alphabet’s earnings comes as the tech giant faces increased scrutiny from regulators regarding its power.

Google is among internet giants in the crosshairs of regulators and critics concerned about whether they unfairly dominate markets and fend off competition.

South Korea’s antitrust watchdog fined Google nearly $180 million in September for abusing its dominance in the mobile operating systems and app markets, it said, the latest in a series of regulatory moves against tech giants around the world.

Google also reportedly faces the threat of a new antitrust lawsuit from US officials over the Silicon Valley conglomerate’s power in the online advertising market.

The latest figures build on the pandemic trend that has seen an acceleration in people using the internet for shopping, work, learning and entertainment.

Facebook announced that its profit in the third quarter grew to $9.2 billion – a 17 percent increase

E-commerce advertisers have been particularly lucrative for Google as have been advertisements on its YouTube video platform.

Google’s results came the same day that Microsoft announced a quarterly earnings surge fueled by cloud computing demand, saying it made a profit of $20.5 billion in the recently ended quarter. Revenue jumped 22 percent from the last quarter last year to $43.5 billion.

And a day earlier, Facebook announced that its profit in the third quarter grew to $9.2 billion — a 17 percent increase — and its ranks of users increased to 2.91 billion.

The strong financial figures came as the leading social network battles a fresh crisis since former employee Frances Haugen leaked reams of internal studies showing executives knew of their sites’ potential for harm.

Twitter however on Tuesday posted a $537 million net loss in the quarter after settling a lawsuit alleging investors were misled about slowing user growth.

Despite revenue rising sharply with the help of robust ad sales, Twitter still posted an operating loss of $743 million, fueled by the more than $800 million settlement.

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