Eva Longoria to Direct ‘Flamin’ Hot’ About Cheetos Snack Creator
Eva Longoria is hungry for some Cheetos.
Longoria has signed on to direct “Flamin’ Hot,” the Fox Searchlight biopic about Richard Montanez, who created the spicy Flamin’ Hot Cheetos snack, according to Deadline.
The story will follow Richard Montanez as he rises from humble beginnings to achieve the American Dream. He got his start picking grapes in Southern California before working as a janitor at Frito-Lay, where he came up with his billion-dollar idea.
His creation, inspired by the flavors of his community, revitalized the company and disrupted the food industry, creating a pop culture phenomenon that continues today.
Deadline reports Longoria beat out multiple directors for the job after impressing producer DeVon Franklin and Fox Searchlight with her authentic approac.
Longoria has previously directed numerous television episodes and is attached to helm “24/7” starring Kerry Washington.
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