‘Black Panther’: Building Wakanda on Ryan Coogler’s Vision of Identity and Unity

They are known as the women of Wakanda: production designer Hannah Beachler, costume designer Ruth Carter, and cinematography Rachel Morrison. All three are noteworthy Oscar contenders for their invaluable craft work, helping make Marvel’s “Black Panther” the most powerful cultural force of the year through the unity of Afrofuturism.

And all three women acknowledged the personal vision of director Ryan Coogler as their creative inspiration. “The second it was announced, we knew he was going to use it as a platform to spread a message and invoke a consciousness,” said Beachler, who would be the first African-American production design Oscar nominee.

Read More: ‘Black Panther’: How Wakanda Got a Written Language as Part of its Afrofuturism

“Black Panther”

Marvel Studios

“And it became more than just a superhero film, more than a Marvel film. It transcended that. And you had people who never thought of going to see a film like that, going to see ‘Black Panther,’” added Beachler. “I think that’s what he did because his perspective on everything comes from a different direction. We’re all standing on one side of a building looking at something, and he’s on the other side looking at it in a different way. And when he puts that in a story, everyone can understand it. And what he’s doing is answering his own questions to find out who he is.”

It’s about family, legacy, and understanding the African American identity, which underscores Coogler’s “Fruitvale Station,” “Creed,” and “Black Panther.” For Carter, it was important to figure out her own identity in creating the colorful pageantry of costumes. “How am I supposed to approach it?,” she said. “Talking to Ryan, we discussed everything that African American culture is. We’re an echo of rap music, which comes from the signifying monkey. That goes all the way back to verbal storytelling, and the way we wear our art is interactive. Nothing is in a vacuum.

“But before ‘Black Panther,’ these cultural references were never multi-faceted. It was always one thing. People needed to have a context and ‘Black Panther’ put things in such great context so they could re-examine their thoughts about things. Because we are more than what we were ever told.”

“Black Panther”


Beachler, who created a 500-page Wakanda bible, from which everything sprang, including the costumes and the saturated color palette of Morrison’s cinematography, approached everything from her own personal standpoint of ancestry. That was the most important form of empowerment, even more valuable than vibranium.

“When I talked to Ryan about the design, he wanted to know what was in every building and where the streets were — the big history about all the stuff,” Beachler said. “I remember one question he asked that was really important: ‘What are these two buildings outside of the palace?’ I said those are the records halls.

“Because, in my mind, I’ve spent most of my life wondering about my ancestry and where I come from, where all of this comes from. There are no records. I can’t just hop onto something and go all the way back and figure out my ancestry, so it’s really important to me that Wakanda’s always had these records. There’s not an African in Wakanda who can’t find out who they were, where they came from, for thousands of years. And I gave them the one thing I never had.”

“Black Panther”

For Morrison, it was important that “Black Panther” was unlike the other more supernatural Marvel movies. “The biggest thing for me was that even though this was a fictional country of Africa, it was still Africa,” she said. “We had so much to pull from and that meant leaning into Hannah’s beautiful settings and Ruth’s beautiful wardrobes.

“It wasn’t like shooting against a bunch of blue screen and imagining people floating through space. There was so much that was tactile and that helped me go deep into this. But there were tons of real builds. Ryan approaches thing with such a personal touch and that’s what it made so special for me.”

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