Texans’ firing of Amy Palcic sends NFL shockwaves: ‘Stunning’

The Houston Texans are under fire and could use some good media relations.

Except the reason for the swarm of criticism is the firing of vice president of communications Amy Palcic, who was told she is no longer a “cultural fit” for the organization, according to ESPN’s Adam Schefter.

Palcic joined the organization in 2013 and became the first and only woman to hold top public relations responsibilities for a team. The staff she led won the 2017 Rozelle Award for the NFL’s best PR staff as voted by the Pro Football Writers of America.

Since owner Bob McNair died in November 2018, the Texans have undergone sweeping changes, including firing general manager Brian Gaine in the summer of 2019, coach/general manager Bill O’Brien a few weeks ago and now Palic. Jack Easterby is filling multiple roles atop the front office.

NFL media reacted to the news of Palcic’s firing on Twitter:

“This is a stunning move. Stunning. @amypalcic is one of the best media-relations people I’ve met in my 36 years covering the NFL. Top 5,” wrote NBC Sports’ Peter King.

“The Texans have turned into one of the worst organizations in football since Bob McNair died. @amypalcic was the best. She certainly was too good for what the Texans deserve,” wrote Pro Football Talk’s Charean Williams.

“Amy is widely respected around the league. This is a shocker,” wrote Newsday’s Bob Glauber, the president of the PFWA.

“A terrible decision by Houston. Amy is elite at her job. She was a true asset to that organization and a total pro,” wrote Yahoo Sports’ Pete Thamel.

“Shocked. Palcic is the consummate professional & always a pleasure to deal with. She respects our jobs and what we need while never compromising the objectives of her team. The NFL is better with her in it,” wrote NFL Network’s Andrea Kremer.

“Every time I’ve worked with Amy, she is prompt, professional and puts team first. Her group engineered one of the most viral moments of the season when Deshaun Watson’s family surprised him virtually. Any other team would be fortunate to have her on a roster,” wrote ESPN’s Michelle Steel.

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