Sears sells DieHard brand to Advance Auto Parts for $200 million

After closing hundreds of stores in 2019, Transformco, the owner of Sears and Kmart stores, has sold one of the company’s most well-known brands.

Advance Auto Parts has acquired the DieHard brand for $200 million from Transformco, the companies said in a joint news release Monday.

DieHard auto batteries will continue to be sold at Sears and will be available at the auto supply store chain’s more than 4,800 stores, according to the release.

Tom Greco, Advance Auto Parts president and CEO, said in the release that the company was looking to expand in other “battery categories, such as marine and recreational vehicles.”

Sears and Kmart store closings: 51 Sears, 45 Kmart locations to shutter in February 2020. See the list

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