Pepsi bets on Super Bowl LIV: If team's score ends in zero, you get a free drink
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Pepsi is promising to give everyone in America a free Pepsi Zero Sugar if either team in this year's Super Bowl finishes the game with a score that ends in – yes, you guessed it — zero.
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If that happens, "every fan" will be reimbursed the cost of the soft drink, up to $2.50, for purchases made between Feb. 2 and Feb. 4., PepsiCo announced Thursday.
"At Pepsi, we are always looking for new ways to meet the evolving preferences of our consumers, and we know that people increasingly are looking for sugar-free options," said Todd Kaplan, vice president of marketing at Pepsi.
Ticker | Security | Last | Change | Change % |
---|---|---|---|---|
PEP | PEPSICO INC. | 139.20 | +2.35 | +1.72% |
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The company created the offer to celebrate the rollout of its newly designed can with a matte black finish.
"We are going 'all in' on Pepsi Zero Sugar this year and have created a bold, unapologetic new look to match its great taste, with a new matte black can and a black tab that will stand out anywhere," Kaplan added.