Inside Dodgers’ plan to revolutionize the fan experience: ‘This is a show business’

The Los Angeles Dodgers are the world’s leader in attendance, drawing more fans than any venue in sports, and leading Major League Baseball in attendance for six years running.

They’re the only team in baseball that has reached the postseason the past six years, winning six consecutive National League West titles and back-to-back pennants.

The franchise is worth $3 billion, second only to the New York Yankees, generating more than $500 million in annual revenue.

Yet, in the offices at 1000 Vin Scully Ave., it’s not enough.

Tucker Kain, who has spent the past eight seasons as the Dodgers’ CFO and was promoted this week to become president of the business enterprise, told USA TODAY Sports that he has been given full authority to rip up the blueprint.

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