Bud Light back to medieval kingdom in Super Bowl commercial that focuses on ingredient list
Bud Light takes a whack at Miller Lite and Coors Light in a Super Bowl ad that combines the medieval with the modern — namely, the current concern about labeling ingredients.
Bud Light’s familiar comic kingdom gets a shipment of corn syrup. Then, since it doesn’t use that in its beer, the kingdom takes the cask of corn syrup on a great journey to the kingdoms of Miller Light and Coors Light.
“This is an important message that we want to deliver,” Andy Goeler, vice president of marketing for Bud Light, told USA TODAY Sports. “And what better way to do it than to call on our medieval characters?”
Bud Light, beginning this month, prominently lists its ingredients: Water, barley, rice and hops. Many brands already include calories and other nutrition information on containers or packaging, but Bud Light said it is first to list ingredients. Such labels aren’t legally required for alcohol products.
“We think it is good for the beer industry as a whole to be transparent about what’s in your beer,” Goeler said. “Just as important as what’s in is what’s not in our beer. … No corn syrup, no preservatives, no artificial flavors. Those are powerful things for people to know.”
WATCH: Super Bowl commercials: See every ad released so far
JOIN AD METER: Vote on this year's Super Bowl ads
Goeler said other brands in the Anheuser-Busch family do not yet list ingredients.
“Bud Light is going to lead this for the company,” he said. “We’ll get this out the door and we’ll see if the other brands want to follow along in the portfolio.”
Source: Read Full Article