Blue Bombers launch Heroes of Champions Way to celebrate 90th anniversary season

The Winnipeg Blue Bombers have finally found a way to have Israel Idonije join the Blue and Gold.

The former U of M Bison star and Chicago Bear Defensive Lineman and the Winnipeg Football Club are partnering on a campaign called Heroes of Champions Way that will celebrate the 90th anniversary season of the franchise, and encourage fans to recognize the efforts of their local heroes during the COVID-19 Coronavirus pandemic.

Idonijie, who played for the Bisons from 2000-02 and spent 10 of his 12 seasons with the Bears from 2003-12 prior to retiring after the 2014 season, is the founder of Athlitacomics of Chicago. His company has transformed members of the Winnipeg Blue Bombers into comic book superheroes that will perform amazing deeds on the football field that help share the history of the franchise over the previous 89 years.

“The timing couldn’t be more perfect,” says Idonijie, who was named Manitoba’s Male Athlete of the Year in 2002 after helping lead the Bisons to the Vanier Cup Final the year before. “Wow, what an incredible legacy that they’ve had, coming off a Grey Cup win.

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“It’s just special, and I’m just thankful to be part of a team as we tell this time traveller story and share with the city of Winnipeg this coming season.”

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