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Target launches holiday price-match guarantee to gain competitive edge
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Target is promising its customers that it will offer the best value gifts this holiday season in an effort to lure in customers amid another holiday season set against a pandemic.
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Starting Sunday, the Minneapolis-based retailer is launching its "Holiday Price Match Guarantee" program as it works to gain an edge over competitors.
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Through Dec. 24, guests will be able to request a price adjustment on all items purchased at Target.
Target touts that the program is taking all the "stress and guesswork out of deal hunting" by providing the best deals earlier in the season.
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