Stores including Zara and Primark sell identical sequin dress

Déjà vu! Stores including Zara and Primark roll out VERY similar sequin dresses for the festive season (so can YOU guess which one is costs a whopping £70 more than the other styles?)

  • High street brands including Zara and H&M are selling silver sequin dresses
  • There are as many as eight retailers offering different variations of the style
  • With subtle tweaks in the hemline and neckline they are priced from £20 to £90
  • Priciest version is Forever Unique, costing almost five times more than Primark

With the festive season in full swing, high street stores are clamouring to create the ultimate party frock.

And it appears great minds think alike with not one but eight retailers selling different variations of the same silver sequin dress this year.

Major brands including Zara, Primark and H&M have jumped on the bandwagon with a version of the ultra-sparkly frock with subtle variations of the hemline and neckline. 

Indeed, the biggest difference is the price tag with retailers charging from as little as £20 up to to £90 for the strikingly similar party pieces. 

The striking similarity between Zara and Primark’s offerings was first spotted by and MailOnline has uncovered further dupes from a further six brands. So did you spot the £20 frock from the £90 version?

PRIMARK: Primark’s purse-friendly offering, as modelled by influencer Mpho Lebajoa, costs a purse-friendly £20 and features a short hemline and plunging neckline with long sleeves

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ZARA: The high street favourite’s offering is a long-sleeved pencil dress with a round neckline. Featuring a knot detail with slits in the front, it costs a purse-friendly £29.99

LIPSY: This backless metallic bodycon dress, available at Next, is priced at £42. It features a crew neckline, a backless design, long sleeves and comes in a bodycon style

H&M: Priced at £49.99, this sequinned wrap dress from high street giant H&M is a slightly more conservative alternative to its high street counterparts owing to its looser fit

SILKFRED: SilkFred’s silver sequin deep V long-sleeve mini dress is a slightly paler shade of silver to its high street counterparts and features a plunging neckline, priced at £54

QUIZ: This TOWIE-inspired black and gold sequin wrap maxi dress is priced at £54.99. Described as a ‘disco ball dream’ it boasts a shimmery sequin finish and wrap-style skirt

IVROSE: Slightly longer than the other sequin dresses, this asymmetrical number from is described as a ‘v-neck wrap thigh slit sequin dress’ and priced at £59

FOREVER UNIQUE: This embellished metallic black and silver sequin blazer dress s features statement shoulder pads and shimmering silver embellishment, and is priced at £90

Is this where the high street took its inspiration from? 

Catwalks have been awash with shimmering sequin creations this year, from Azzaro to Isabel Marant.

A model storms the catwalk in Azzaro’s Fall Winter 2018, Haute Couture Fashion Week, Paris in July (left); followed by two silver looks at Isabel Marant’s September show

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