Shoppers brand Missguided’s £1 bikini an ‘unsustainable product’
Shoppers slam Missguided’s £1 bikini branding it an ‘unsustainable product’ that exploits workers and is bound to ‘end up in landfill’
- Shoppers have slammed Missguided for selling an ‘unsustainable’ £1 bikini
- The cheap garment has been spotted on former Love Island star Ellie Brown
- UK-based online fashion store said there’s ‘limited stock available in sizes 4-24’
- Dozens tweeted saying the cheap item was ‘disgusting exploitative fast fashion’
- Missguided hit back claiming they absorbed costs as bikini is ‘gift’ to customers
Shoppers have slammed Missguided for selling a bikini for just £1, claiming the cheap product will ‘go to landfill’ and is ‘disgusting, exploitative fast fashion’.
The online retailer recently launched the ‘promotional item’ as a ‘gift’ for customers, but some fashion fans were left concerned over how it could be so cheap.
Several people questioned how the 85 per cent polyester bikini can be sustainable and wanted to know if those who made it were paid fairly.
In a product description, Missguided wrote: ‘To celebrate our mega babe Missguided customers, we’re treating you to this bikini for just £1.
Shoppers have slammed Missguided for selling a £1 bikini, pictured, and have said that it will ‘end up in landfill’ and is ‘unsustainable’
The UK-based online retailer told fashion fans that there’s ‘limited stock’ of the cheap garment. Pictured is a tweet showing last year’s Love Island contestant Ellie Brown wearing the bikini
‘There’s limited stock available in sizes 4-24 so come get yours. Black bikini set with a triangle bikini top and tie detail bikini bottoms.’
Although the bikini is now sold out in every size on Missguided’s website, a banner on the site said 1,000 more will be dropped each day.
Influencers such as last year’s Love Island contestant Ellie Brown have been spotted posing in the £1 bikini.
In a tweet last week, the company shared a picture of Ellie, writing: ‘IT’S BACK. Ellie in the £1 bikini set everyone will notice (but your bank account won’t)
The black set, pictured, includes a triangle top and tie detail bottoms and comes in sizes 4-24
Missguided posted a statement about the £1 bikini, pictured, and explained that they have ‘absorbed the costs’ so ‘we can offer it at an incredible price as a gift to our customers’
‘Shop the “one pound bikini” in sizes 4 -24 on site but be quick babe, there’s limited stock.’
Dozens of people have shared their concerns over the bikini on Twitter, with several raising concerns about the workers who made the swimwear items.
One person wrote: ‘If you’re thinking about buying that £1 Missguided bikini, Google Rana Plaza first,’ referencing the eight-storey garment factory building in Dhaka District, Bangladesh, which collapsed in 2013, killing 1,134 people.
Sustainable Surrey replied to the tweet and said a £1 bikini was ‘wrong on so many levels’
One person mentioned Rana Plaza, an eight-storey garment factory building in Bangladesh, which collapsed in 2013, killing 1,134 people
Others said the cheap swimwear item was ‘really sad’ and would go ‘straight into landfill’
Another added: ‘Fancy have a rage today? Check out @Missguided and their utterly disgusting exploitative #fastfashion. A £1 bikini?! Cheaper than a coffee in a #singleuse cup. Who made these things? Are they paid fairly? Grow up.’
While Sustainable Surrey UK wrote: ‘Wow, a £1 bikini. That is wrong on so many levels.’
Others said the cheap bikini made them ‘very uncomfortable’ and they were concerned about how much the people who made it received in wages.
One said: ‘It makes me very uncomfortable to think how little/if at all, the workers that made Missguided’s £1 bikini were paid.
One person replied and said the bikini was ‘utterly disgusting exploitative fast fashion’
Several people were concerned about how much the workers that made the bikini were paid
The bikini, pictured on a model, is currently sold out on Missguided’s website but 1000 sets will be restocked every day
‘Selling an unsustainable product for so little, on such a mass scale, is both unethically unjust on people and the environment. Please don’t support it.’
And another person agreed, writing: ‘This is not okay. Who made these £1 bikinis? How much were they paid? How long will they sit on a landfill site for? Which areas of the world were polluted in order to produce them? Did you read @CommonEAC paper last year? @Missguided did not come out well.’
Last year the Environmental Audit Select Committee questioned fashion retailers about sustainability.
Some people raised the Environmental Audit Select Committees’ investigation into fashion retailers. Misguided were found to be ‘least engaged’ with their commitment to sustainability
Some said that nobody needed a £1 bikini and that ‘last year’s’ items could be worn again
Their findings were published in January and Missguided, along with JD Sports, Sports Direct, TK Maxx, Amazon, and Boohoo, were found to be ‘Least Engaged’ with their commitment to sustainable fashion and labour market initiatives.
Another fashion fan tweeted: ‘No one needs that Missguided £1 bikini. Just wear last year’s and enjoy your summer.’
While someone else wrote: ‘This £1 Missguided bikini thing is really sad. This bikini will 100 per cent just go in the bin and straight into landfill.’
Missguided said the bikini, pictured on a model, was ‘launched as a promotional item to celebrate 10 years of empowering women to look and feel good without breaking the bank’
Missguided addressed concerns over the £1 bikini and said they have ‘absorbed the costs’ so they can offer the item as a ‘gift’ to customers.
The full statement read: ‘We launched the £1 bikini as a promotional item to celebrate 10 years of empowering women to look and feel good without breaking the bank.
‘It cost us more to produce than £1 and we’re absorbing the costs so we can offer it at an incredible price as a gift to our customers.
‘There has been no compromise with this bikini – it is sourced to the same high standards as all of our other products.’
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