‘Russian Lidl’ supermarket Mere announces possible UK store openings – full list

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Svetofor is a Russian discount supermarket that has 3,200 stores worldwide. The company expanded to Europe in 2018, operating under the name Mere. This year will be the first time for it to open a supermarket in the UK.

Mere is a budget supermarket claiming to be 30 percent cheaper than the UK’s most affordable supermarkets, such as Aldi and Lidl.

When the chain first announced its UK openings earlier this month, it stated that its first store will be launching at a former Nisa branch in Preston, Lancashire.

Mere also confirmed plans for four other stores, located in Wales and Yorkshire.

The shops will be in Mold in North Wales, Caldicot in southern Wales, and Castleford in West Yorkshire.

This week, the supermarket has announced more potential future store openings across the UK, according to The Grocer.

Mere UK stores – full list




















Southern Scotland


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The above list of locations is where it is considering setting up shop, but it will be unable to do so without the help of third parties.

Therefore, the supermarket is appealing for landlords to contact it via its website.

On its website, Mere said: “We are looking for suitable locations across UK to expand our retail chain.

“At the moment, despite coronavirus, we are actively involved with landlords, their representatives and agents with the aim to open our Mere retail stores ASAP.”

The budge supermarket’s requirements are sites of around 10,000 sq ft, with parking spaces for up to 40 cars, and a local population of 60,000 or more.

Pavels Antonovs, Head of Buying at Mere UK, commented on the possible future openings.

He told The Grocer: “We are the gap in the market. We don’t have any competitors.

“Our model is no service and no marketing.”

Mr Antonovs added: “Some will understand us, some won’t. There are already around 30 business that will 70 percent fill our shops.

“I have just now met with a manufacturer with a turnover of £150million and we signed for eight SKUs.

“On March 13, we opened a store in Latvia and the queue outside was 570 people.

“In Germany, when we opened our first store, it had been bought out [of stock] in two days.”

Svetofor has about 3,200 stores internationally and has been opening in Europe under the name Mere since 2018, with stores in Germany, Poland, Romania, Lithuania, Latvia, and Ukraine.

As well as the UK, it plans to soon expand in Italy, Spain, Greece, and Bulgaria.

Its UK stores will have around 1,200 products in every branch, but will only have eight members of staff.

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