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Retailers like Nordstrom hiring influencers to boost in-store foot traffic, promote safe shopping
The future of retail amid coronavirus
International Council of Shopping Centers CEO Tom McGee discusses how the coronavirus is impacting the retail landscape.
With a more widespread retail apocalypse fueled by the coronavirus pandemic, department stores reopening for business are leveraging social media influencers to lure customers back in stores.
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Nordstrom, which opened its seven-story New York City flagship last October at a reported cost of $500 million, tapped an influencer marketing company to promote the health and safety precautions that the store and its employees are taking to ease consumers back into an in-store shopping experience.
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