Morrisons unveils updated loyalty scheme after shoppers were ‘annoyed’ at More Card change

Morrisons details their community support programmes

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Morrisons has released details of its new loyalty scheme today as it stops customers collecting points. Instead of collecting points each time customers shop, shoppers will get instant money-off offers.

According to the supermarket, the instant rewards based scheme will be accompanied by a brand new app which will replace the need to carry a plastic card.

Morrisons are taking steps to reduce their plastic use and scrapping plastic cards is one way of doing so.

The retailer has also said that the offers will be personalised and based on what shoppers typically buy each week.

The app will also provide a home for all Morrisons’ services including food boxes and cafe takeaway menu.

In the coming weeks, new features will be launched including the opportunity for customers to give back to the community and “Basket Bonus” surprise rewards.

Waseem Haq, Head of Digital Marketing at Morrisons, said: “The launch of My Morrisons enables us to make good things happen for our customers, rewarding them with instant offers every time they shop at Morrisons.

“Over the last 12 months, we have seen more and more of our customers use our apps and online services and are so excited to be launching the new My Morrisons app today for customers.”

The My Morrisons App can be downloaded from the Android or Apple store and then swiped in store to redeem rewards.

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Customers were first informed about the changes at the beginning of this year.

Under the previous loyalty programme, customers received five points for every £1 spent on groceries.

5,000 points were worth a £5 voucher which could be spent in store or online.

However, Morrisons scrapped the point system today, meaning yesterday was the final day for customers to collect points.

Customers were left unhappy about the recent changes, taking to Twitter to share their thoughts.

One person wrote: “They’ve slowly stopped rewarding us.”

Another said: “I keep having problems with the points anyway, they never add to my account.”

A third explained: “What’s the need to change something that isn’t broken? I’m annoyed.”

Morrisons has said customers have until August 9 to redeem any unclaimed £5 vouchers.

They will then have 56 weeks to spend the voucher.

In other loyalty scheme news, Tesco recently warned customers about an upcoming change to its Clubcard.

When the pandemic hit last year, many customers were left unable to use their vouchers due to the lockdown.

To help shoppers, Tesco extended the expiry dates of Clubcard points, meaning they have new expiration dates.

The ones that expire this month were the ones issued in November 2020 and the ones issued in May 2019 have until November 2021 to be used.

Vouchers which were due to expire in February 2021 will also now last until August this year.

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