Morrisons cuts price of hundreds of products by 20% in fresh supermarket price war

The supermarket says the discounts will be highlighted as a "Price Crunch" and will typically be on offer for a minimum of twelve weeks.

The offers will be available in all 494 stores as well as online. You can use Morrisons' store locator tool to find your nearest shop.

Discounted items include store cupboard favourites such as tinned tomatoes, cereal, sandwich fillers, kids’ lunchbox snacks, ready meals and multivitamins.

Some items, such as Napolina Chopped Tomatos (400g) will see prices cut by a mammoth 50 per cent.

But just because Morrisons has cut prices doesn't mean it's going to be the cheapest supermarket for your shop.

What price cuts will Morrisons offer?

  • Dole Peaches In Juice 4x113g. Now: £1.50. Was: £2.43. Save: 93p (38 per cent). This is the cheapest price we've seen across the four major supermarkets.
  • Fray Bentos Steak & Kidney Pie 213g. Now: £1. Was: £1.50. Save: 50p (33 per cent). This is also £1 in Asda and Tesco.
  • Haliborange Softies Multivitamins 30 Strawberry Flavour Softies. Now: £4. Was: £5. Save: £1 (20 per cent). But you can pick these up for just £3 in Sainsbury's and £3.75 in Asda.
  • Jordans Natural Muesli 1kg. Now: £2. Was: £3. Save £1 (33 per cent). This is the cheapest price we've seen across the four major supermarkets.
  • Kallo Organic Lightly Salted Rice Cakes 130g. Now: £1.18. Was: £1.41. Save: 23p (16 per cent). But you can get these snacks for just £1 in Sainsbury's.
  • Morrisons Tuna & Sweetcorn 400g. Now: £1.75. Was: £2. Save: 25p (13 per cent). But a larger 450g pot of Tesco's own brand Tuna and Sweetcorn Sandiwch Filler costs a cheaper £1.70.
  • Napolina Chopped Tomatoes 400g. Now: 50p. Was: £1. Save: 50p (50 per cent). These are also 50p at Asda and Tesco.
  • Peperami Original Bunch Of 5s 112.5g. Now: £2. Was: £2.75. Save: 75p (27 per cent). We couldn't find this product at other major supermarkets.
  • Sacla Italia Classic Basil Pesto 190g. Now: £2. Was: £2.60. Save 60p (23 per cent). This is the cheapest price we've seen across the four major supermarkets.
  • Silver Spoon Granulated Sweetener 75g. Now: £1. Was: £1.60. Save: 60p (38 per cent). This is the cheapest price we've seen across the four major supermarkets.
  • Weight Watchers Chicken & Lentil Tikka Masala 380g. Now: £2. Was: £2.50. Save: 50p (20 per cent). We couldn't find this item in the other major supermarkets but a similar Weight Watchers readymeal at Sainsbury's cost £2 for a larger 400g portion.

We found that shoppers could get four of the 11 example offers Morrisons gave us for less at other major supermarkets, while other items could be found for the same price elsewhere.

Use an online comparison tool, such as MySupermarket.co.uk to find out where you can get your shopping for less.

Morrisons says it's introducing the price cuts as customers have told it that saving money in January is important to them as Christmas credit card bills land and cupboards are re-stocked with healthy food and winter warmers.

Group customer and marketing director at Morrisons, Andy Atkinson, said: “We’re listening to customers who are telling us that their budgets will be stretched in January.

"So we are cutting every penny we can on the essentials that will help them feed their families.”

Of course,

Morrisons baffled shoppers last week with its new UNICORN Bernard Matthews turkey slices.

It's also selling a Scotch egg PIE for £3, which sounds delicious.

Meanwhile, the Government has announced plans to crackdown on calorie limits – could your favourite ready meal or restaurant dish be BANNED?

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