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Saweetie has created her type of McDonald’s meal — and made it icy.
McDonald’s is partnering with hip-hop artist Saweetie for its newest celebrity collaboration meals that have boosted the fast-food chain’s sales — especially with the massive success of the BTS meal.
Beginning Aug. 9, the “Saweetie Meal” will be available in the US and includes a Big Mac, four-piece Chicken McNuggets, medium fries, a medium Sprite, Tangy BBQ sauce and Sweet ‘N Sour sauce that will be renamed “Saweetie ‘N Sour.”
McDonald’s is encouraging fans to remix the Saweetie Meal in any of four different ways: top your Big Mac with fries, top your fries with Chicken McNuggets, make a Chicken McNuggets sandwich using Big Mac buns or even make a fries sandwich between two Big Mac patties.
“We’re thrilled to team up with Saweetie, a true brand fan who puts her own spin on everything she touches across music, fashion, beauty and culture,” said Morgan Flatley, chief marketing and digital customer experience officer of McDonald’s USA. “And now she’s brought that spark and creativity to her signature McDonald’s order by celebrating her love for our food and passion for mixing things up.”
McDonald’s created “icy new packaging” inspired by the artist’s look for the limited-time meal. Saweetie, 28, gained fame for her viral song “My Type,” which has more than 121 million views on YouTube. She also has 12.3 million followers on Instagram, as well as 17.5 million monthly listeners on Spotify.
“McDonald’s and I run deep – from growing up back in Hayward, California, all through my college days – so I had to bring my icy gang in on my all-time favorites,” said Saweetie in a statement. “Depending on the mood I’m in, there are so many ways to enjoy my order. I like to keep things fresh – I know that’s right.”
The so-called “famous orders platform” has been a success since it debuted last year with a Travis Scott meal. CNN Business reports that the chain can rearrange existing menu items into a buzzy meal without additional work from employees, which is particularly beneficial since fast-food chains operate on razor-thin profit margins.
McDonald’s credited the BTS Meal for helping sales grow 25.9% at US restaurants last quarter. The BTS Meal was so popular that some locations in Indonesia were temporarily shut down due to the over-ordering.
McDonald’s has also attributed some of its recent growth to the popularity of its new Crispy Chicken Sandwich, which has helped drive its strongest growth in 15 years.
In addition to BTS, McDonald’s has also partnered with celebrities like Travis Scott and J Balvin.
The meal will be available in the US in-restaurant, at the drive-thru, through McDelivery and on the McDonald’s app.
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