Mark Wahlberg launches ‘Gen Z production company’ with TikToker Josh Richards

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Mark Wahlberg is getting down with the kids.

We’re told the actor and Hollywood mogul is launching a “Gen Z-focused” production company with TikTok superstar Josh Richards.

Richards and Unrealistic Ideas — the production company led by Wahlberg, Stephen Levinson and Archie Gips — worked together to set up CrossCheck Studios, which will be helmed by Richards.

They hope it’ll become the “go-to production company for the next generation” and “internet-native creatives.”

“I would like to thank Mark, Lev and Archie for believing in a 19-year-old from a small town in Ontario,” Richards said when the project was announced.

“I am impressed with Josh and all of the things he’s already accomplished,” Wahlberg said.

Richards will be the CEO and his business partner Michael Gruen will be the president.

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