Inside Primark's new vintage section where shoppers can get designer clothes like Christian Dior for as little as £20 | The Sun
SCOURING the rails for bargains in Primark’s brand new vintage section, I can’t believe my eyes – I spot Christian Dior ties for just £20.
I’ve come to the high street giant’s flagship store in London’s Oxford Circus where you can now buy second-hand designer clothes – and it’s filling up with shoppers already.
The new section, called WornWell, is right by the entrance of the four-storey mega store.
It launched yesterday and is here to stay – meaning shoppers can get their Primark hauls and nab preloved clothing all under one roof.
Primark has partnered with The Vintage Wholesale Company to launch the offering, and the mini section is also in place at its Birmingham and Manchester stores.
It's unsurprising that Primark is dipping its toe into the vintage clothing market.
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According to data from research company Statista, sales in UK stores specialising in selling second-hand goods soared by 27.2% last year.
It comes as Asda announced last year it would be selling pre-loved Gucci items for a limited time only.
I spot some of my favourite brands on Primark's shelves, including Levi, Dr Martens, Converse and Nike.
There are designer brands too, like Christian Dior.
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But what are the prices like? I’ve come along to check it out.
Designer clothes from £20
Big designer labels are way out of my budget, but buying them second-hand is much more affordable.
I spot colourful Christian Dior ties hanging up for £20.
When I compared prices of similar-looking Dior ties sold on eBay, some had sold for £31 – £11 more.
I hunt around for other big brands, and spot a patchwork Carhartt jacket for £85.
When I checked on eBay, some vintage jackets from the same label were being sold for as much as £92.
There’s Dr Martins going for £40 as well – when I checked online, similar versions were going for between £44 and £50.
There are Ralph Lauren sweaters for £35 – however, these go for around the same price on eBay, so there was no real difference.
I reckon you can get secondhand clothes cheaper than this at charity shops though.
You can get high-value items like Vivienne Westwood T-shirts and Yeezy trainers from £20 if you strike lucky.
But there’s no guarantee that your local one will have gems like this, though – it all depends on what stock is donated.
I wasn’t the only one impressed by the prices.
Student Trinity Brown, 18, from Redcar, said she was “surprised” to see Primark selling vintage clothes and was impressed by the prices.
“The designer stuff here is really good value,” she said. “It’s cheaper than what you get at other vintage stores.”
While model and actor Somriddho Dasgupta, 22, from west London, thought it was “incredible” that Primark was selling affordable designer gear in stores.
He said: “The pricing is very good and reasonable for the quality of items.
“I’m probably going to get some sweaters and T-shirts.”
Singer Livvy Karalius, 21, from Manchester, said it's the cheapest vintage store she’s ever been in.
She’s shopping for Christmas presents for her mum, and said: “I’ve got a Burberry scarf for mum for £40, and I got myself a Dior tie.”
More to come
As there are only three Primark stores which offer a vintage section, you might be feeling left out if you don't live near one.
But there could be more popping up next year.
“We’re very happy with the response we’ve had,” Primark’s new business development director Tim Kelly tells me.
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He hints that shoppers will see these vintage sections pop in across more of Primark’s 191 stores in the UK next year.
“We’ve got an exciting pipeline for 2023, and we’re working through what stores and where will work – and potentially internationally too.”
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