Home » Domino’s didn’t need ‘aggressive’ promotions for growth, CEO says
Domino’s didn’t need ‘aggressive’ promotions for growth, CEO says
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Domino’s didn’t even need aggressive promotions in order to succeed in the first quarter, but the government stimulus checks certainly helped.
"We certainly saw some sales benefits from the federal government stimulus at the beginning and at the end of Q1, which were partially offset by the negative impact of the significant winter storms in February that impacted such a large portion of the country," Domino’s CEO Ritch Allison said Thursday.
The pizza chain's first-quarter earnings — which were released Thursday morning – saw same store sales increase by 13.4% during the quarter compared to the same time last year. That uptick marked the 40th straight quarter of positive U.S. comparable sales.
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As for the promotions – a staple of the competitive pizza delivery marketplace – Allison said the influx of stimulus money impacted that decision.