We give our verdict on Debenhams’ new ‘designed by women for women’ own-brand collection of everday wear – The Sun

DEBENHAMS is determined to drag itself out of the red. In a bid to woo customers from competitors like Marks & Spencer the chain has this week launched its first own-brand collection of versatile pieces for everyday wear.

The collection has been designed “by women, for women” and prices range from £20 to £220. But could Kley at Debenhams claw back customers for the chain? Here stylist Abby McHale rate looks from the range out of five.

  • Red coat, £69 – buy now
  • Black roll neck, £25 – buy now
  • Pleated skirt, £55 – buy now
  • Black shoes, £35 – buy now
  • Black bag, £49 – buy now

ABBY’S VERDICT: “This mac is excellent value for just £69 – its hood means it will keep the rain at bay, and it’s still stylish as well as functional. The pleated skirt is a classic – it’s been on trend for years and won’t go anywhere soon. The shoes aren’t real leather and may not last very long, especially in wet weather.”

Rating: 4/5

  • Silk shirt, £69 – buy now
  • Faux leather trousers, £39 – buy now
  • Leather animal print boots, £69 – buy now

ABBY’S VERDICT: “I agree that the trousers don’t look right. They don’t fit properly around the knees and stick out at odd angles.
“The price is excellent for the 100 per cent silk shirt, and the flared sleeves are a nice modern touch.”

RATING: 3/5

  • Roll neck jumper, £20 – buy now
  • Maxi dress, £69 – buy now
  • Red bag, £39 – buy now
  • Leather boots, £59 – buy now

ABBY’S VERDICT: “The fabric does feel very luxurious, and is good value. The shape will flatter most body shapes, thanks to the tie waist detail, sleeves and longer hem. It does risk putting off younger shoppers though, who may be looking for a more vibrant and on-trend dress.”

Rating: 3/5

  • Faux shearling coat, £150 – buy now
  • Scarf, £30 – buy now
  • Jumper, £55 – buy now
  • Trousers, £39 – buy now
  • Boots, £62 – buy now

ABBY’S VERDICT: “The coat is a real hero piece and has a nice faux suede lining.
“Though its price looks steep, I think high street competitors would charge the same for a product that isn’t as good quality.
“And £62 is a great price for stylish leather boots. The soles feel sturdy and like they would last.”

Rating: 5/5

  • Dark green wrap coat with wool, £110 – buy now
  • Camel knitted top, £39 – buy now
  • Brown jumper, £55 – buy now
  • Trousers, £39 – buy now
  • Shoes, £35 – buy now
  • Belt bag, £25 – buy now

ABBY’S VERDICT: “The wool blend mix of the coat justifies the slightly higher price tag.
“And I like that the top and trousers are knitted – this makes them a premium feel. The wide-leg trousers might not flatter all figures as they would be clingy around the waist and hips.”

Rating: 4/5

  • All items credited in pictures are from the Kley at Debenhams collection

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