People are just realising they've been pronouncing Zara all wrong | The Sun

IT'S the go-to high-street retailer for many style lovers – but have you ever wondered how to properly pronounce Zara?

With two vowels, it seems pretty straight-forward – it's ''Zah-rah'', right?

Well, if you're anything like us – and probably everyone else reading – turns out, you're wrong.

The fast fashion retailer – which was founded in the 1970s and has since soared in popularity, with everyone from influencers to celebrities sporting its trendy garments – is based in Arteixo, Spain.

Whilst to some this fact may seem irrelevant, it actually bears quite an impact into how its pronounced, with locals reportedly saying it different to how style lovers across the world have been doing it so far.

According to them, Zara is meant to be pronounced more like 'tsah-dah', with the 'Z' coming out as a soft 'ts' sound, and the 'R' bearing resemblance to a light Ds.

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The discovery, Tyla reported, was brought to everyone's attention by TikToker @itstheerica, who joked in the caption of her video: "Debating I’d I go with being pretentious and saying it correctly or continue on knowing I’m saying it wrong."

It's not just the fashion fans who was shocked to learn she'd been pronouncing Zara all wrong – social media users were just as stunned.

One wrote:  "I’d love to go back to living in ignorance."

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Another commented: "Say what now."

A third baffled user chimed in: "it shook me."

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But somehow we’re not sure “dzah-dah” is going to catch on in the UK…

Speaking of all things fashion, did you know you've probably been saying ASOS wrong too?

Is it ‘Ay-sos’? Perhaps it’s ‘A-sos’? Or is it the tongue-twisting ‘As Seen On Screen’?

The much-loved online retailer has put an end to any confusion by revealing how to correctly say the brand name.

On their website, the label states: "So you know us and love us at ASOS.

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“But people often ask where our name comes from (usually straight after they ask us how to pronounce it – it's ACE-OSS, by the way)."

So now you know.

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