London Fashion Week designer bans pouting on his runway – to encourage people to smile more

WHAT do you picture when you think of models walking down the runway? Chances are, it's a series of incredibly tall, glamorous women fiercely pouting as they show off the hottest trends in fashion.

But designer Richard Quinn has turned this on its head for his Autumn Winter 2020 collection – and asked his models to crack a smile while showcasing his latest designs.

For his London Fashion Week show, the designer teamed with Colgate – the official sponsor of LFW – to make his runway a "pout free" space.

In the run-up to the show, models had been trialling Max White Ultimate Whitening toothpaste and surprised audience members by flashing their dazzling white smiles instead of the traditional pouts usually seen on the catwalk.

Backstage footage shows the models prepping themselves for the show before giving the catwalk a new lease of life.

But Richard isn't the only one set on turning frowns upside down.

His show comes after figures show there are 5.3 million #pout images on social media, from bath selfies to holiday snaps.

And the research, by Colgate, found 40 per cent of women avoid smiling in photographs, with more than a quarter not wearing a statement lip, because they lack confidence in their smile.

But despite this shocking stat, half of those polled say a smile is the first thing they notice in someone.

In more fashion news, Laura Whitmore, Ellie Goulding and Abbey Clancy led the glamour on the Brits red carpet last night.

And this thrifty model saved £10k for a house deposit by picking up designer outfits at charity shops.

Plus Topshop has launched a new denim range with eight new on-trend styles from £29.99.

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