Diamonds That Do Good: Celeb Jeweler Lorraine Schwartz Launches E-Comm Platform to Support COVID-19 Efforts

Why are you launching with these three collections?

"These three collections are my favorite Signature Collections. All our #lorrainegirls have these. You’re meant to wear them every day. They make you feel protected, happy and remind you how lucky you are."

Are your clients still buying fine jewelry right now?

"This is one of the reasons we decided to launch this pop-up. We’ve been getting a lot of requests for our Signature Collections, like our 2B Happy Collection and our Against Evil Eye Collection, as well as special investment pieces."

Which one of your pieces would be the perfect Mother’s Day gift this year and why?

"My 2B Happy pieces because you’re giving it to someone to show them how happy they make you, while at the same time wishing for them to be happy. It will always put a smile on your face."

What jewelry trends do you think will emerge from this time?

"I think people will wear jewelry that has symbolism – pieces that make them feel protected, or happy or close to their family. I also think people will be looking for investment quality pieces, like diamonds and gemstones. In times like this people are always looking for stones and gems that hold their value and can be a liquid asset if needed."

What jewels are you wearing while you’re stuck at home? What are the best pieces to be quarantined with and why?

"I always wear a stack of my 2B Happy and Against Evil Eye bracelets. I love stacking up the different styles in the collections. Right now, I’m wearing 3 different Against Evil Eye bracelets and a 2B Happy bracelet and a 2B Happy bangle. They always make me happy and make me feel protected and have come to mean more to me during this crazy time. You should always wear pieces that make you feel good. When you look at them, they make you feel happy, safe and empowered. These pieces always put a smile on my face."

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