‘That’s unfair!’ I’m A Celeb’s Richard Madeley hits back at Alan Partridge comparisons

Richard Madeley announces break from Good Morning Britain

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Famous journalist Richard Madeley, 65, has admitted he doesn’t entirely agree with comments that his presenting style resembles Steve Coogan’s bumbling comedy character. The star went on to insist that although he finds the mocking remarks “unfair” at times, he genuinely “doesn’t care” about the comparison. 

Richard is currently quarantining in Anglesey, Wales ahead of his stint on reality show I’m A Celebrity…Get Me Out Of Here!.

This year, the celebs will once again be entering the chilly castle rather than sweltering under the heat of the jungle in New South Wales, Australia, due to Covid restrictions.

Ahead of the programme launch, Richard told MailOnline: “I honestly don’t care at all. I think it’s quite funny. It’s part and parcel of doing the job that I do.”

“It’s so important in this business, and particularly the arena that I operate in, that you don’t take yourself seriously. Because if you do, you’re going to have a very unhappy time.

“So if people want to take sentences that I say or little ponderings, [and think], ‘Oh, that’s so Alan Partridge,’ good luck to them.

“I don’t mind at all, because I genuinely don’t care. I don’t take myself seriously. 

“I think some of the quotes are often made up to be honest with you, or they’re taken so ludicrously out of context, but I look at it sometimes and I think, ‘Oh that’s a bit unfair’.

“But I don’t mind, it’s all part and parcel of what I do. It’s fine.”

The Good Morning Britain presenter went on to insist that he doesn’t expect to be “taken seriously” due to his role in “lightweight television”. 

The star went on to point out that he and his wife Judy Finningan’s time on This Morning at the start of their careers in no way resembled “going into war zones” or “risking their lives under gunfire”. 

Richard and Judy, 73, presented This Morning as a married couple from 1988 until 2001, and then hosted the daily chat show Richard & Judy from 2001 until 2009.

Richard has since gone on to host Good Morning Britain after Piers Morgan’s departure earlier this year, provoking a mixed reaction from viewers. 


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The TV presenter will make his debut on I’m A Celeb on Sunday 25th November.

Richard first suggested that he would be appearing in the show’s line-up last month during Good Morning Britain, after discussing it with his co-stars Susanna Reid and Kate Garraway, the latter of whom previously appeared on the show. 

Other big names to join Richard in the Welsh castle include broadcaster and ex-BBC Breakfast host Louise Minchin, former Strictly Come Dancing judge Dame Arlene Phillips, and football legend David Ginola. 

Emmerdale’s Danny Miller, Olympic gold medallist and diver Matty Lee, Paralympic champion Kadeena Cox, The Saturdays singer Frankie Bridge, music producer Naughty Boy and BBC Radio 1Xtra DJ Snoochie Shy have also been announced.

Richard has claimed he actually hopes to be voted to take part in Bushtucker Trials, saying: “I really hope I do get voted for the Trials. 

“The thing about this programme is you mustn’t go into it if you take yourself remotely seriously. 

“I don’t and I am thoroughly looking forward to being covered in god knows what! 

“You have to be prepared for people to laugh and I see this as a b****y great romp of fun!”

I’m a Celebrity returns at 9pm on Sunday, November 21 on ITV1.

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