Kendall Jenner Discusses Skin Positivity in New Proactiv Ad

Kendall Jenner was slated to tell her most “personal” and “raw” story in a special announcement this weekend and it ended up being all about skin positivity to reveal that she’s the new face of Proactiv.

The 23-year-old model said in a video that she was bullied online after she stepped out at the 2018 Golden Globes with bad skin, but then she realized that others were able to relate with her. (See the Globes photos in the gallery)

“I loved my dress and my hair and my makeup was so beautiful,” Kendall said. “Then I read all the horrible things people were saying about me and my skin. I felt so good that I completely forgot that I had bad skin. Then I remember getting a couple tweets — that became a lot of tweets — of how proud people were of me.”

“I am so thankful to Proactiv, not only for clearing my skin, but also for understanding the impact I want to make and for sharing my story in such a thoughtful and meaningful way,” Kendall added in a statement.

Fans were surprised by the announcement because they didn’t expect her “raw” story to be an endorsement deal.

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