Drake Bringing Ultimate Rap League To Streaming Platform Caffeine

Drake announced via Twitter that he has entered into a deal with Caffeine to bring the Ultimate Rap League to the streaming platform to make the genre easily accessible to fans.

“Excited to announce this major step forward!! I managed to get @urltv and @caffeine linked up with the objective of making battle rap easier to access in you home or on your mobile device and it’s FREE to watch battles once you sign up,” Drake tweeted. “Greatness Simplified.”

According to The Verge, Drake inked a “multi-year” partnership with Caffeine. The multi-year deal will include livestreams, a co-produced show, and more “curated live content” in the future.

“I’ve always loved URL and admired what Smack and his team have been able to create, it just wasn’t easily accessible,” Drake said, adding, “It’s exciting to be in a position where I’m able to bring Caffeine to the table and help provide URL with the tools they need to elevate the viewing experience and make it more accessible to fans.”

The hip-hop super star had earlier forayed into battle rap, making an appearance at an event in 2015, where he was challenged to a battle by Murda Mook. He declined the offer though.

In 2018, Drake played “Fortnite” with Ninja on Twitch, and the stream got over 600,000 viewers.

“Drake, if you look at his career in the last ten years, is defined as the biggest artist in the world,” Caffeine CEO Ben Keighran told CNN. “This is a guy that can catch the attention of not just the entertainment world, but the gaming world as well.”

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