Super Bowl Movie Trailers: Higher Costs for Commercial Time Means Fewer Trailers, But Here's What We Expect to See
I remember when it was a big deal that a 30-second ad slot at the Super Bowl cost $1 million. But in the twenty-plus years since then, the price has climbed to new heights: this year, every 30-second spot during the game itself will cost $5.6 million. That price is becoming a bit too much for Hollywood, and a new […]
Read more