Joseph Abboud Brand Signs Underwear License
WHP Global is expanding the reach of its Joseph Abboud brand. The brand marketing firm that purchased the trademark of the men’s wear label last year for $115 million has inked a deal with SportLife Brands LLC to design, develop and distribute a new line of men’s and boys’ underwear, undershirts, base layers, thermals and boys’ sleepwear under the Joseph […]
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