Online ad fraud isn't going away, and advertisers themselves may be part of the problem
Hi and welcome to the Advertising Insider, weekly edition. I'm Lucia Moses, deputy editor. To get this in your inbox daily, click here. This week: Ad fraud won't go away, the influencer metrics that matter, and agencies announce diversity steps. Ad fraud's newest targets Online ad companies are trying to stamp out a new ad fraud scheme, and its existence […]
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