Sir Martin Sorrell says the advertising industry reminds him of Burning Man, and should embrace ‘radical change’
The spirit of creative disruption that characterizes Burning Man is akin to the changes sweeping through the advertising industry today, according to Sir Martin Sorrell. The head of S4 Capital, which just announced its second acquisition in the form of ad tech company MightyHive Tuesday morning, said that the advertising industry has to go through radical change. Sorrell also addressed […]
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