You Can Now Shop Goop While Supporting Black-Owned Beauty Brands

goop x Thirteen Lune Partnership

If you're a fan of Gwyneth Paltrow's Goop, now you can shop the line while also supporting a Black-founded platform and other Black-owned brands.

On Apr. 6, Thirteen Lune announced Goop as the first ally brand it will sell on the site.

According to Thirteen Lune, non-BIPOC brands that are chosen to be a part of the ally partnership are thoroughly vetted to ensure they have been making an ongoing effort to be inclusive on all fronts. Once they join the e-commerce platform, they pledge to be a thought partner and professional resource for Black and brown founders whose products are available on the site.

You can currently shop an assortment of cult-favorite Goop products on the site, including the Black Pepper + Rose Hip Energy Body Oil, Microderm Instant Glow Exfoliator, All in One Nourishing Eye Cream, All in One Nourishing Face Cream, Ginger + Ashwagandha Energy Body Wash, 20% Vitamin C + Hyaluronic Acid Glow Serum, and Himalayan Salt Scrub Shampoo.

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Thirteen Lune was founded in 2020 as an e-commerce destination to create a platform for BIPOC founders to share their products with people of all races and ethnicities. In January, the brand announced Paltrow, along with other celebs like Sean Combs and Naomi Watts, were all early investors in the company.

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