OMG: Fenty Beauty Is Launching a New Concealer With 50 Freaking Shades
If this is your first day back to reality after the holidays, then you already know that today hardcore sucks. As my co-worker just aptly announced, “This is the worst work day of the year.” But beautiful, wonderful Rihanna is here to make your transition out of yoga pants and all-day snacking a little easier with her announcements of a new Fenty Beauty Pro Filt’r Instant Retouch Concealer that comes in 50 shades. Yes, your day just got a bit brighter.
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50 creamy, creaseproof, and longwearing shades of #PROFILTRCONCEALER are dropping for the new year! Get ready to cover your bags, dark circles, pimples, hyperpigmentation, and sins 😏😉! Available at fentybeauty.com, @sephora, @harveynichols, and #SephorainJCP on January 11! #THECURE
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Rihanna revealed her new concealers in an Instagram video this morning, captioning the clip “New year, New #FentyBeauty. We got #TheCure to your #newyearseve hangover.” In the clip, Rhianna jokes that “half of y’all lookin’ busted,” which is why she’s “here with this video today, right now, because I’ve got the cure.”
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We all got a lil’ something to cover up! Blemishes, dark circles, bags, and even hangovers, #PROFILTRCONCEALER is #THECURE to hiding it all in a creamy formula that’s longwearing and creaseproof. Who’s ready to get it on January 11?? Available at fentybeauty.com, @Sephora, @harveynichols, and #SephorainJCP!
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In a longer YouTube tutorial Fenty Beauty posted, Rihanna gives a little tutorial on how she uses the concealer. “I like to either put it on my hand, depending on how much or little I need to apply,” she says in the video, dabbing the concealer on the back of her hand before blending it under her eyes. “If I put it on my hand, I have a lot more scarcity when I pick it up.”
Riri says that the formula “dries down and mattifies eventually,” but unlike most formulas that eventually get tacky, “this formula does not.” Plus, it supposedly doesn’t cake or crease—at least, once you set it with some powder.
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Start your year off right with #PROFILTRCONCEALER! We’re dropping 50 NEW creamy, creaseproof, and longwearing shades! It’s #THECURE to easily covering dark circles, bags, hyperpigmentation, and bad decisions😜 Get ready to cover it all when these drop on January 11 at fentybeauty.com, @sephora, @harveynichols, and #SephorainJCP!
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And just in case you want to spend even more money on Fenty Beauty, the brand also announced the launch of a new angled makeup sponge, setting brush, and concealer sponge, so you can get your skin lookin’ (almost) as awesome as Rihanna’s.
Stock up on all of the new additions on January 11 at Sephora or Fenty, or, just pick up the concealer for the relatively reasonable price of $26. Please get your affairs in order now.
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2019 MOOD! 50 BRAND NEW shades of #PROFILTRCONCEALER, 10 more shades of #PROFILTRFOUNDATION, and 8 shades of #PROFILTRSETTINGPOWDER! Yasss we are ready, huntyyy. Get it all on January 11 at fentybeauty.com, @sephora, @harveynichols, and #SephorainJCP!
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