Anonymous entrepreneurs set up beauty brand to support Biden/Harris campaign

Want to get political and get some beauty products in one fell swoop? The mysterious minds behind Biden Beauty have got you covered.

This new political beauty brand sells Biden Beat Makeup Sponges as well as hoodies with Biden written on the front, tote bags that say ‘America is beautiful’, and Biden Beauty pins and stickers which read things like ‘Biden’ and ‘Voting is beautiful’.

More products are set to be released in the coming weeks, and all of the proceeds from their sales will be donated to the Biden Victory Fund, which seeks to gain funding to support Joe Biden’s presidential campaign with Kamala Harris.

Biden Beauty has been set up anonymously and is not officially affiliated with Mr Biden, but Fashionista reports that both he and his running mate have blessed the grassroots endeavour. The mind(s) behind the brand are said to be revealing themselves at some point in the future.

The Biden Beauty site reads: ‘Beat your Face. Beat Trump’, adding: ‘We’re merging beauty and politics in order to bring forward a message of agency, diversity, and inclusivity within the beauty communities – and beyond.’ 

Their flagship product is the makeup sponge, which costs a very on-the-nose $20.20.

It comes in ‘Democratic blue’ and is ‘durable, rugged, and dependable. Just like – yep, you got it – Joe Biden.’

The site also promises that the first 100 orders of makeup sponges will be shipped with ‘extra goodies’.

The sponge both ends of the sponge are pointed, which is meant to help you blend in the tighest corners of your face.

Apparently the sponge also ‘works best on November 3rd, 2020’, but feel free to take that advice with a pinch of salt.

A statement from the brand read: ‘Beauty has always been inherently political.

‘From the beginning of time to now, all people have participated in beautifying as an act of defiance. We’re excited to push forth the message that this country is only made powerful by the vast diversity of its people.

‘We hope that all underrepresented voices from all walks of life feel welcomed in this nation. Beauty has the ability to unite and BIDEN Beauty’s aim is to be representative of everyone. We hope these products make constituents feel more empowered and less alone.’

Their products are available for a limited time, and at the time of writing, it looks like they only ship to the US.

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