Lori Loughlin’s daughter Olivia Jade Giannulli dropped by TRESemmé
Lori Loughlin‘s Instagram-famous daughter Olivia Jade Giannulli has lost another lucrative partnership in the aftermath of the college admissions scam — this time with TRESemmé.
On Thursday, the popular haircare brand announced in a statement that the company is no longer working with 19-year-old Giannulli, who had shared sponsored content for TRESemmé as recently as February. The teen boasts 1.4 million Instagram followers and nearly 2 million YouTube subscribers.
The Unilever-owned haircare company is the second brand to sever ties with Giannulli in the wake of her family’s scandal; earlier on Thursday, Sephora also announced it was ending its partnership with the influencer.
Giannulli’s Sephora deal had included both sponsored posts and a limited-edition bronzing and highlighting palette, the now-deleted product page for which was flooded with scathing comments after news of the bribery scheme first made headlines.
“After careful review of recent developments, we have made the decision to end the Sephora Collection partnership with Olivia Jade, effective immediately,” the brand shared in a statement.
It remains to be seen whether Giannulli’s other partners — including Amazon, Smile Direct, Smashbox and Clinique — will follow suit. As Page Six previously reported, each dropped deal could cost the influencer more than $50,000.
Loughlin and husband Mossimo Giannulli were arrested this week for allegedly paying $500,000 in bribes to get both their daughters into the University of Southern California; they’re among a total of 50 people indicted in the fraud.
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