Piers Morgan's wife Celia Walden and Susanna Reid thinks it's 'weird' that people fancy him as he tops crush poll
The 53-year-old presenter beat comedy duo Ant and Dec, as well as This Morning co-host Phillip Schofield, Eamonn Holmes and I'm A Celebrity … Get Me Out Of Here! 2019 winner Harry Redknapp.
Following the announcement, Piers' partner admitted she thinks people are "weird" for voting for her spouse to take the number one spot.
She quipped: "People are weird aren't they? I only married him for the handbags."
While, Susanna, 48, is not surprised he took home the trophy because she insists no one "in their right mind" would want to publicly declare their love for him.
She said: “I’m not in the least bit surprised he’s won the Secret Crush Award.
"Who in their right mind would want to publicly declare they have a crush on Piers?”
However, Piers is proud of his victory.
He said: “I think Heat magazine readers are just a more discerning kind of magazine reader, they have a very high bar for their aesthetic likes and this has proven it.”
Although he aired his condolences for Lord Alan Sugar who did not make the top 10.
He added: "My particular thoughts at this difficult moment are with Lord Sugar who was one of the other people on the longlist.
"To be fair to him he’s had a very massive crush on his face for quite some time from a two tonne anvil that landed on it 50 years ago, rendering it such an abomination.”
“I feel for Kanye West, poor old Kim Kardashian’s woken up to the fact that more people fancy me than her husband, that’s not a good morning for her.”
But Richard Madeley was quick to rain on Piers' parade, as he insisted anonymous voters were "ashamed" of having a soft spot for Piers.
On GMB he said: "So you mean you're ashamed of it? That's why it's a secret."
To which a supportive Kate Garraway said: "Piers will be so pleased he beat Phillip. Don't take it away from him."
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