Holly Willoughby strips off for flesh-flashing display – but fans AREN’T happy

The ITV This Morning star wore just a towel as she posted a hair dyeing video on her Instagram page.

Holly Willoughby, 38, was seen colouring her own blonde locks for the Garnier advertisement.

However, not everyone was loving the post.

Many said they they had had bad experiences with the hair dye before.

“I used this and my hair went orange”
Instagram user

Others also said they didn’t believe Holly actually colours her own hair usually.

One exclaimed: “I used this and my hair went orange.”

While another chimed in: “Would never use box dyes ever… sorry.”

A third asked: “Does anyone actually believe that the millionairess Holly Willoughby actually colours her hair with a £5.00 shop bought hair dye?!”

However, others liked the video – distracted by Holly’s beauty.

One follower gushed: “She always looks amazing.”

While another exclaimed: “Looking really sexy.”

The video comes as Holly is on a break from This Morning for the Easter holidays, alongside co-star Phillip Schofield, 57.

Seems like she’s keeping busy in the meantime.