Battle of Love Island mumfluencers as rich list reveals how stars can cash in on baby brands and parenting confessions | The Sun

THEY got famous on the sexiest show on TV, but some of Love Island’s most glamorous contestants are now settled down with babies.

Molly-Mae Hague leads the pack of famous Islanders who not only found real-life happiness with a partner, but also have kids with them too.

And, far from wrecking their careers, their little additions could make them even more popular on social media as they become mumfluencers.

From Olivia Bowen, who had her first baby last summer, to Dani Dyer and Camilla Thurlow, these Love Islanders can make a mint in promotional deals as they show off their beautiful families on Instagram.

Molly-Mae Hague – £19k per post  

The 24-year-old became the ultimate mumfluencer when she welcomed her daughter Bambi with boxer boyfriend Tommy Fury in January. 

She’s already worth £6million and has an impressive 7.5 million followers on Instagram but becoming a mum has definitely expanded her business ventures. 

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She can reportedly charge up to £19,000 for a sponsored post on her grid, according to Hype Auditor, and has collaborated with huge brands like icandy and PrettyLittleThing. 

As the creative director of PrettyLittleThing, she’s definitely the brains behind their new baby range, which is very Molly-Mae inspired. 

The majority of the items in the range are called “Bambino” and are in her favourite colour beige.  

They include a silicone feeding set, a teether and a cup – all priced between £8 and £20.

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Critics blasted the collection for being ‘too beige’ but that doesn’t seem to have affected Molly-Mae’s sales. 

Olivia Bowen – £7.2k per post

Having met her bad boy husband Alex Bowen on Love Island, many wondered if their relationship would stand the test of time. 

But they proved the naysayers wrong and welcomed their first baby Abel last June. 

The 29-year-old, who starred in season two, often shares the realities of motherhood on social media and has opened up about her pregnancy, birth and postpartum body.  

She can fetch up to £7,200 for a sponsored post and has collaborated with loads of baby brands including SilverCross, munchkinUK and nubyUK. 

She has also shared her nursery design tips on the 'gram and appeared on the MadeByMammas podcast where she bravely revealed a brand dropped her for not losing enough baby weight. 

But losing that deal doesn’t seem to have held her back, as Olivia can net up to a whopping £7,200 per sponsored post. 

Dani Dyer – £1.5k a post 

The former Love Island star, 26, gave birth to twin girls last month and shared an adorable snap of them with her 3.5 million instagram fans.

The twins' arrivals make Dani a mum-of-three, having had a son, Santiago, with her ex-boyfriend and convicted fraudster Sammy Kimmence in January 2021.

Kimmence was jailed for three and a half years for defrauding two pensioners out of £34,000.

But Dani has put that horrible saga behind her and has now moved on with the West Ham forward Jarrod Bowen, who’s the father to her twins. 

Dani is passionate about helping new mums by sharing her struggles on social media and is an ambassador for BBC's Tiny Happy People – an educational service  which provides fun activities to help young children develop communication skills.  

She’s also an ambassador for major baby brand My Babiie and often shares pictures of her posing with various prams on her Instagram.

Camilla Thurlow – £2.1k a post 

They may have come second on the show in 2017 but Camilla and hubby Jamie Jewitt are winning at life.

They have two little girls Nell, three, and one-year-old Nora, and the girls have opened up deals with the likes of Calgon washing brand, supermarket chain Motatos UK and cleaning company Ecover.

Their adorable girls are often seen in Insta pics with mum and dad.

After Nora’s birth she partnered with WhatsApp to talk about how keeping in touch with friends and family was important as a new mum.

She also opened up about breastfeeding and sleep deprivation saying: “Some days I was like, yeah, I can function on that, and other days it really caught up with me, particularly at the beginning. 

“I was desperately trying to do everything exactly right, putting myself under quite a lot of pressure, which I think is very normal.”

Camilla, 33, said it took her a while to get the hang of breastfeeding, adding: “I was in quite a lot of discomfort at the start.”

Cara De La Hoyde – £1.3k a post

Cara is one of the most down-to-earth Love Island mums.

The 32-year-old has promoted Very and McDonald's since having two kids Freddie, five, and Deliah, three.

Cara met husband Nathan Massey on the show and the pair married in 2019, three years after their win. 

Cara revealed how she gave fellow Islander and best pal Olivia Bowen mummy advice when she was expecting her first.

She is searingly honest about her experience as a mum and in 2021 wept in a heartfelt post on how she was left drained by her baby girl who refused to settle. She later thanked fans for giving her advice. 

Cara, who enjoyed a kid-free Caribbean cruise in April, was cruelly mum-shamed for going on the school run in her PJs, while Nathan was dad-shamed for a hangover post, but the couple are quite clearly doting parents and often post pics of their adorable kids on Insta.

Tyla Carr – £1k a post 

Tyla is an inspiration to single parents after splitting from her partner when her baby boy Archie was seven months old.

She separated from businessman Rossco Edmonds two years after appearing in the show in 2017.

But the happy-go-lucky Islander has not let the challenges of co-parenting hold her back – despite sharing her struggles as a single mum.

On joint parenting, she posted: “I'm always an advocate of co-parenting but here’s some more of the reality. I’m no angel as people well know, I don’t do everything right, in fact, I make mistakes everyday!”

Tyla shared with other mums how she was left with bald patches after splitting from Rossco and stopping breastfeeding.

She and Archie are often pictured on days out on her Instagram feed, enjoying trips to film premieres, farms and beaches.

Cara mainly promotes beauty and hair products, but she could earn up to £1,000 a post if she went down the mumfluencer route.

Malin Andersson – £1.2k a post 

Mental health advocate Malin is passionate about mums looking after themselves as well as their little ones.

The motivational speaker welcomed baby daughter Xaya with partner Jared in January 2020 after tragically losing her first baby.

Daughter Consy was born seven weeks premature in December 2018 and was being treated at Great Ormond Street Hospital, but sadly passed away aged four weeks.

In an honest chat about grief Malin, 30, said that her pregnancy with Xaya brought up “emotion for Consy because that was the whole process leading up to her death".

“But giving birth brought feelings of joy, especially because she came from the (c-section) same scar, it brought up a lot of overwhelming feelings of love and happiness.”

Malin split from boyfriend Jared a couple of months after Xaya's birth saying: "There was a lot of pressure involved. Plus, he’s only ever really known me as hormonal Malin because I’d been pregnant pretty much ever since we’d first gotten together!

"I was relying on him so much that I feel like he lost himself a bit. It was best for both of us to take some months apart, so that’s what we did."

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Malin, who encourages mums to practise self-love, has supported a Boots fertility podcast and promoted luxury skincare company Escentual.

If she turned her attention to mumfluencing she could earn as much as £1.7k for every Instapost.

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