Superdrug becomes first high street shop to offer breast cancer checks

Superdrug has become the first high street retailer to offer breast examinations to customers.

The health and beauty stores has teamed up charity CoppaFeel! to offer no touch sessions at 56 locations across the UK.

Bosses hope to education both men and women on the signs and symptoms of breast cancer.

In the appointments, trained Superdrug nurses will explain how to check your breasts at home and give advice and tips.

The important new scheme has been backed by Love Island star Olivia Buckland, who wanted to lead the campaign after finding a lump herself.

She said: "After finding a lump in my own breast in the past and having it removed, the chance to work with CoppaFeel! & Superdrug really resonated with me.

"It's amazing that Superdrug is now offering this service on the high street with their friendly, trained nurses, making it accessible for everyone to have a breast or pec checking conversation. I want to work to normalise these checking conversations for everyone, and this launch is a big step closer to doing so."

Research conducted by Superdrug found a staggering 82% of women and 63% of men feel uncomfortable discussing changes in their breasts.

Caris Newson, head of healthcare services at the retailer, said: "We are absolutely delighted to be supporting CoppaFeel! in helping people understand how to check their breasts or pecs through offering this additional consultation within our Superdrug nursing clinic appointments.

"At Superdrug we know how important it is to increase the level of conversation about breast checking and equip people with the skills and confidence to regularly check their breasts.

"Our trained nurses will be able to talk all patients through how they can carry out a self checking examination and offer them information and leaflets on regular checking. We hope this will be the start of more conversations and more checks around the UK."

Superdrug hopes to run at least 100,000 consultations in the first year.

Sophie Dopierala, director of Education and Health Comms at CoppaFeel! said: "Our annual research shows for most women who aren't checking their breasts, knowledge on what to look for remains the main barrier.

"We are delighted to announce our partnership with Superdrug. Using their trained nurses to encourage people on how to check their boobs or pecs will ensure we are reaching a whole new audience with the breast awareness message."

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