Nike says it designed shoe specifically for health care workers
Nike unveils the Adapt BB: a self-lacing, app controlled sneaker
Nike unveiled a self-lacing basketball sneaker that allows wearers to customize their fit in real time through a phone app. Dubbed the Nike Adapt BB, the sneaker automatically resizes once placed on the foot. Once in place, athletes can use buttons on the side of the sneaker or access an app in order to adjust the fit according to their needs. Nike tapped Boston Celtics star Jayson Tatum to test the gear before its public unveiling.
Nike has made a new shoe designed specifically for health care workers who spend upwards of 11 hours per day on their feet.
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The Air Zoom Pulse is fashioned in black with white soles and the Nike logo embedded in a blue, five-pointed star version of the EMS Star of Life, which is normally six-pointed. Six upcoming design variations featuring everything from the LGBTQ pride rainbow to cartoon sketches of medical instruments are set to go on sale next month.
Nike says it used insights gleaned from medical workers during product testing in designing the shoe.
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"During the sessions, the designers of the Air Zoom Pulse learned the rigors of these health-care workers' day-to-day efforts," Nike wrote of the product testing sessions.
"Nurses, for example, walk approximately four to five miles and sit for less than an hour during the course of a 12-hour shift," the company said. "The work is physically and mentally demanding. The design for the Air Zoom Pulse tackles those challenges with simplicity in mind. The shoe is easy to get on and off, and equally simple to clean. The fit, cushioning and traction systems work together to secure the foot in all hospital conditions."