Fashion tycoon Wendy Yu shares jet-set lifestyle on Instagram

Millennial fashion tycoon who’s one of SamCam’s top investors and presides over a $20M empire shows off her jet-set lifestyle on Instagram

  • The CEO of Yu Holdings is daughter of billionaire business tycoon Jingyuan Yu 
  • Yu, 28, owns shares in labels including Samantha Cameron’s workwear brand
  • Businesswoman has said that she does not want to be seen as pampered heiress
  • The investor’s work – and holidays – take her to countries all over the world 

The Chinese fashion mogul at the helm of a $20million empire has offered fans a peek into her jet-set lifestyle on Instagram.

At the tender age of 28, Shanghai native Wendy Yu owns shares in labels including Mary Katrantzou and Samantha Cameron’s workwear brand Cefinn. 

Her work and play take her on a seemingly never-ending roster of lavish trips with Fiji, Qatar and Portugal among the most recent. 

And while she’s forged a close relationship with the UK’s former first lady, SamCam is far from Yu’s only famous friend; indeed the self-styled ‘millennial investor’ rubs shoulders with the likes of Princess Beatrice, Victoria Beckham and Anna Wintour on her travels.

The CEO of Yu Holdings – which she set up with the help of her billionaire business tycoon father Jingyuan Yu – has previously insisted that she does not want to be seen as a pampered heiress and instead planned to model herself on an ‘English lady’.

Chinese heiress Wendy Yu, pictured in Fiji earlier this week. The CEO of Yu Holdings admits her company was set up with the help of her billionaire business tycoon father Jingyuan Yu 

Fashion tycoon Wendy Yu is one of Samantha Cameron’s top investors (pictured with the UK’s former first lady in Shanghai in November). She spoke this week of her plans to bring SamCam’s workwear brand Cefinn to the Asian market

Speaking on Channel 4 documentary Britain’s Billionaire Immigrants in 2016, Yu explained: ‘I was very lucky my father was already successful. I only want to present myself in the right way.

‘Everybody born in those circumstances could be spoiled and waste their privilege but I am looking to make a more positive social impact and do more meaningful things.’


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Yu gave an interview this week in The Times, where the heiress spoke of her plans to bring SamCam’s Cefinn in Asia and her refusal to wear clothes by Dolce & Gabbana following the Italian label’s recent racism storm.

After learning all about etiquette at the London Season Academy, in 2015 spent thousands to be presented as a debutante at the prestigious annual Queen Charlotte’s Ball. 

Fashion mogul Wendy Yu (pictured with Princess Beatrice and jewellery designer Sabine Getty). She loves the English way of life and was keen to learn about high society as she wants to present herself ‘in the right way’ to people in her home country of China

Heiress Wendy Yu (pictured at an international débutante ball in New York in December). After learning all about etiquette at the London Season Academy, in 2015 spent thousands to be presented as a debutante at the prestigious annual Queen Charlotte’s Ball in the UK


Fashion investor Wendy Yu has an enviable contacts book in the style world, including US Vogue editor-in-chief Dame Anna Wintour (pictured in New York in March 2018, left) and Spice Girl turned fashion designer Victoria Beckham (pictured in London, September 2018, right)

The Kensington Palace event is renowned as the pinnacle occasion in the London Season, which is rich in history and was formed over two hundred years ago when the custom of returning to London at the end of the hunting season was celebrated with glittering balls and high society parties.

King George III introduced the Queen Charlotte’s Ball in 1780 to celebrate his wife’s birthday and debutantes were traditionally presented to the King or Queen until 1958.

For Wendy, the UK has been alluring from a young age and she moved here aged 15 to attend a boarding school in Taunton and then went on to study at the London College of Fashion.

One of Wendy’s recent far-flung holidays to Fiji. Yu gave an interview this week in The Times , where the heiress spoke of her plans to bring SamCam’s Cefinn in Asia and her refusal to wear clothes by Dolce & Gabbana following the Italian label’s recent racism storm 

Fashion mogul Wendy Yu on a recent trip to Portugal. The heiress has previously said: ‘I was very lucky my father was already successful. I only want to present myself in the right way’

Downtime: Heiress turned investor Wendy Yu on a recent helicopter ride in Fiji. For Wendy, the UK has been alluring from a young age and she moved here aged 15 to attend a boarding school in Taunton and then went on to study at the London College of Fashion

Fashion businesswoman Wendy Yu at the New York Met Gala in May 2018. The philanthropist has previously said of her good fortune: ‘Everybody born in those circumstances could be spoiled and waste their privilege but I am looking to make a more positive social impact and do more meaningful things’

Businesswoman Wendy Yu at a fashion event in in Oxfordshire in November 2018. Rather than rest on her laurels and spend her father’s money, Wendy said she is keen to establish herself as a businesswoman in her own right

She loves the English way of life and was keen to learn about high society as she wants to present herself ‘in the right way’ to people in her home country – where her family’s wealth has made her a celebrity.

Her father made his fortune as a door manufacturer after being born into poverty.

Wendy said: ‘My father started his company 26 years ago and now we have more than a thousand retailing stores in China and 4,000 employees, we are biggest wooden door manufacturer in Asia.’

Rather than rest on her laurels and spend her father’s money, Wendy said she is keen to establish herself as a businesswoman in her own right.

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