Home » Fashion » The House of Chanel Reacts to Karl Lagerfeld's Death
The House of Chanel Reacts to Karl Lagerfeld's Death
Chanel has issued a statement in response to the death of its iconic creative director, Karl Lagerfeld, who passed away in Paris at the age of 85. “It is with deep sadness that the House of Chanel announces the passing of Karl Lagerfeld, the Creative Director for the Chanel Fashion House since 1983,” the brand said in a lengthy post on Instagram.
“An extraordinary creative individual, Karl Lagerfeld reinvented the brand’s codes created by Gabrielle Chanel: the Chanel jacket and suit, the little black dress, the precious tweeds, the two-tone shoes, the quilted handbags, the pearls and costume jewelry,” the brand added. “Regarding Gabrielle Chanel, he said, ‘My job is not to do what she did, but what she would have done. The good thing about Chanel is it is an idea you can adapt to many things.'”
Chanel also lauded Lagerfeld’s talents as a photographer and director, noting his work for the label’s imagery, short films, and more. He had been behind the lens for the brand’s fashion campaigns since 1987.
“Finally, one cannot refer to Karl Lagerfeld without mentioning his innate sense of repartee and self-mockery,” the brand continued.
In its statement, Chanel also announced that Virginie Viard, Director of the brand’s Fashion Creation Studio and Lagerfeld’s close collaborator for 30 years, will take over for the late designer “so that the legacy of Gabrielle Chanel and Karl Lagerfeld can live on.”
In addition to helming Chanel, Lagerfeld was also at the reins for Fendi (where he began designing in 1965) and his eponymous line. Both brands also responded to the designer’s passing with heartfelt statements online.
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