The Carrie effect? Britain's 'first girlfriend' sparks a sell-out in chic high street dress

If her first official appearance as Britain’s ‘first girlfriend’ is anything to go by, Carrie Symonds’ fashion journey will be quite the spectacle.

The 31-year-old, who has been dating new UK Prime Minister Boris Johnson for 10 months, made her public debut outside 10 Downing Street while her boyfriend was en route to collect the news to his new home. During a European heatwave in what is one of the hottest days recorded in UK history, Carrie mastered the art of feminine professional dress it usually takes years to cultivate in the public eye.

The Luella Midi Dress by Ghost is equal parts convectional with its high neck, balloon short sleeves and midi length, while also injecting enough colour to make it seasonally appropriate with its shadow daisy red print. It’s made more tempting by the fact that it retails for €138, rivalling its competitors like Hobbs and Reiss that offer elevated daywear at moderate prices and appealed towards the droves of women that flocked to the brand’s website to buy their size.

Within hours of Carrie wearing the piece, Ghost sold out of the dress in all five sizes, directly correlating to her appearance. It’s a reminder of the power of fashion by women in the public eye.

It appears she was looking towards British style icons Kate Middleton and Kim Sears for advice on maintaining picture-perfect appearances with a parade of floaty high street dresses and an impeccable bouncy blowdry to match.

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