7 New Hair Products to Keep Your Color Looking Bright and Better Than Ever

Spray all over hair before a shower to prevent any metals or minerals in the water from penetrating your hair, which can dull down the hue. 

Buy It! Color Wow Dream Filter, $24; colorwowhair.com

This sulfate-free shampoo keeps color intact for up to 10 washes.

Buy It! R+Co Gemstone Color Shampoo, $32; randco.comR+Co Gemstone Color Shampoo, $32; randco.com

This purple toning shampoo neutralizes warm, brassy tones in blondes when used once a week. Let it sit for five minutes before rinsing to look extra bright. 

Buy It! Matrix Biolage ColorLast Purple Shampoo, $19; ulta.com

Coloring your hair can leave ends feeling dry and brittle, but this hydrating mask locks in moisture for silky smooth strands.

Buy It! Nexxus Color Assure Long Lasting Vibrancy Deep Moisture Masque, $3.99; at Ulta stores

Conceal grays with the semi-permanent dye packaged in a precise squeeze tube that requires no messy mixing.

Buy It! Clairol Root Touch-Up Color Blending Gel, $9.98; walmart.com

Spritz on when you heat style or blow dry to shield from UV rays and enhance shine.

Buy It! René Furterer Okara Color Enhancing Spray, $32; renefurterer.com

Whether your hair color is natural, dyed or highlighted, this at-home gloss enhances your hue in just 20 minutes. This clear formula does not deposit color, so your shade won’t be altered, but adds vibrancy with its color-protecting shield. 

Buy It! Kristin Ess Hair Signature Gloss Temporary Hair Color – Crystal Quartz, $14; target.com

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