Disney Sets Single Upfront for ABC, ESPN, FX and Nat Geo
Disney plans to sell commercial inventory for the TV assets it recently acquired as part of its mammoth deal with the former 21st Century Fox alongside its ABC, ESPN and Freeform, giving its top ad-sales executive additional responsibility as well as influence on Madison Avenue. Rita Ferro, Disney’s president of advertising sales, will sell ads for the FX Networks and […]
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