Why are Aldi and Lidl so cheap? Here are some of the best deals at the discount supermarkets

Here we explain how they do it.

How can Aldi and Lidl afford lower prices?

Aldi hit headlines in July 2018 after it announced it would be stocking the world's most expensive cut of beef – a Wagyu ribeye – for just £8.

In a restaurant the steak would retail for about £90, so how can the supermarket sell to cheaply?

Aldi and Lidl's cut prices are the result of limited  products and low running costs.

While the big four supermarkets can have dozens of varieties of baked beans or digestive biscuits they will have just one.

This cuts the cost of storage and transportation as well as meaning the retailers don't need huge superstores with high running costs.

Costs are kept low at every turn, with items often displayed on the pallets they arrived at store in – meaning less staff members are needed.

Even packaging is designed to make staff more efficient. Products will have multiple barcodes so they can scanned quicker.

Both supermarkets have sold luxury products – often for limited periods – to catch the interest of shoppers.

What are some of the best deals?

As mentioned above, Aldi sold cut-price steak.

The deal returned in 2018 after initially being launched in August 2016.

Plus they sold Wagyu beef burgers at £3.49.

Each week Aldi ships in a range of Specialbuys from DIY and gardening, to home, cycling, Beauty and baby.

And in January 2019, Lidl launched luxury cotton bed linen that looks just like The White Company's but is £400 cheaper.

The duo also stock booze that costs much less than big brand names.

In May 2018 Aldi launched a Jo Malone candle dupe that smells just the same.



 

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