Adidas launch environmentally friendly 100% recyclable running shoes

‘What happens to your shoes after you’ve worn them out? You throw them away – except there is no away. There are only landfills and incinerators and ultimately an atmosphere choked with excess carbon, or oceans filled with plastic waste.

‘The next step is to end the concept of “waste” entirely.

‘Our dream is that you can keep wearing the same shoes over and over again.

‘Futurecraft.Loop is our first running shoe that is made to be remade. It is a statement of our intent to take responsibility for the entire life of our product; proof that we can build high-performance running shoes that you don’t have to throw away.’

It’s a simple concept. When you’ve got all the wear out of your trainers, you just return them to adidas where they are washed, ground to pellets and melted into material for components for a new pair of shoes, with zero waste and nothing thrown away.

The shoe is rolling out as part of a global beta program with 200 leading creators from across the world’s major cities – the plan is to roll out the release more widely for spring 2021.

With other clothing brands and trainer producers creating items that focus on sustainability, you will soon be able to lower your carbon footprint simply by making smart choices about what’s in your wardrobe.

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